Total Funds Raised
Total Beneficiaries
Total Participants

Save The Date

C-suite members
Will you rise to the challenge
and participate in The CEO SleepOut
on Thursday 22 June 2017?

JUNE 2017 is SleepOut™ month
Will you rise to the challenge at
The South Africa, Sympathy and School SleepOuts?

Registrations opening soon
info@theceosleepoutza.co.za

Our Mission

In reaching to the moon and back, The CEO SleepOut, in partnership with Sun International, is the most successful, single philanthropic venture in Africa.

As part of a global movement of social innovation – a new era in philanthropy – the CEO SleepOut has spread its message to all corners of the globe. It challenges c-suite members from business organisations to rise to the challenge and spend one night on the streets, raising funds and, importantly, gaining empathy for the homeless. The South African showcase of the event is rising beyond international versions, with its own unique additions; The School, Sympathy and South Africa SleepOuts. These satellite events see schools, businesses and all South African citizens also spend a night outdoors at their office parks, school grounds and preferred location of choice, in solidarity, collecting items for a beneficiary in need.

The time has come to give up comfort for change, and use profits for purpose; for those in a position of influence to stand up and commit to creating sustainable positive change for everyone – and to compel others to do the same.

Read less

Our Mission

In reaching to the moon and back, The CEO SleepOut, in partnership with Sun International, is the most successful, single philanthropic venture in Africa.

As part of a global movement of social innovation – a new era in philanthropy – the CEO SleepOut has spread its message to all corners of the globe. It challenges c-suite members from business organisations to rise to the challenge and spend one night on the streets, raising funds and, importantly, gaining empathy for the homeless. The South African showcase of the event is rising beyond international versions, with its own unique additions; The School, Sympathy and South Africa SleepOuts. These satellite events see schools, businesses and all South African citizens also spend a night outdoors at their office parks, school grounds and preferred location of choice, in solidarity, collecting items for a beneficiary in need.

The time has come to give up comfort for change, and use profits for purpose; for those in a position of influence to stand up and commit to creating sustainable positive change for everyone – and to compel others to do the same.

Read more

Our Philosophy

It’s time to use our influence
To build a world that works for everyone.

The CEO SleepOut Numbers to Date(In Less Than 24 Months)

The 2016 CEO SleepOut

On 28 July 2016, The Sun International CEO SleepOut found its home on the iconic Nelson Mandela Bridge; a representation of Madiba’s dream for an equal, united South Africa. The focus for change was on education, as a vital means to eradicating homelessness. R30 318 912.00 was pledged with donations awarded to three Primary Beneficiaries Partners; The ASHA Trust, Columba Leadership and The Steve Biko Foundation – all of which up-skill the youth and youth educators.

168 c-suite members registered, and brought with them an Exceptional Colleague, Outstanding Student, and Inspirational Matric Learner. Together, they became the #4Leaders4Change, engaging in an inter-generational discussion about creating change in South Africa. Throughout the night, participants took part in various activities, from making food to donating clothes and blankets, to benefit the local community.

The morning after the SleepOut, in collaboration with The Gift of the Givers, over 1000 members of the city’s homeless community were invited onto The Bridge, and encouraged to take with them all the event’s collected items; clothes, sleeping bags, blankets, cardboard, wood and food. The shacks used at the Event were donated to the Local Zandspruit and Itsoseng Local Communities. Over 600 books were collected at the event, donated by the #4Leaders4Change, and awarded to the beneficiaries.

But change wasn’t only taking place on The Bridge; across the country the call to action was heard: #SouthAfricaMustRise. Schools, businesses and students also spent the night outdoors on their school grounds, office parks and tertiary education institutions in solidarity with those on The Bridge. They collected items for their chosen beneficiary; under-resourced schools in their area.

In 2016, two special edition publications were also produced:

hope-talk-rgb

A 40-page publication given for free to the street vendors who sell the Homeless Talk newspaper, to sell for R10 and keep the profits. The CEO SleepOut Champions comprising Partners, Sponsors and Friends also purchased advertising space in the publication, and these funds were awarded to Homeless Talk.

empathy-1world-rgb

A coffee-table book, created in collaboration with acclaimed photographer Debbie Yazbek. The CEO SleepOut, Sun International, Caxton and CTP Publishers and Printers and The Salvation Army, features haunting images of homeless community members. Along with the images, the book tells the uniquely personal stories of the community, offering deep insight into what life is truly like when you live on the street, answering the question: ‘How did it get to this?’; giving a voice to those most often overlooked.

Order a copy here.

Read more

2016The CEO SleepOut Quotes

The 2016 CEO SleepOut in Numbers

IQ Business is currently measuring the social return on investment empathy analysis and social impact of the events, while Ornico is measuring the full media and public relations reach.
(Due For Release End 2016)

The 2015 CEO SleepOut

On 18 June 2015, partnering with Sun International and 702 the inaugural South African CEO SleepOut was held on Gwen Lane, known as Millionaire’s Mile, in Sandton. In one winter’s night, business leaders found true empathy, and raised a total of over R26 million in one night — which made it the single most successful philanthropic event in the country. The funds were awarded to the Founding Beneficiary Partner, Girls & Boys Town.

As support for The 2015 CEO SleepOut grew across the country, businesses and schools came together to participate in events that sprung up in solidarity; The Sympathy and School SleepOuts, at office parks and school grounds. Employees and learners and teachers also spent the night outdoors, in unity with their CEO, collecting items for a chosen beneficiary.

Two important independent reports were generated around The 2015 CEO SleepOut. The Ornico Campaign Analysis Report, which measured the media and public relations reach of the Event, and the IQ Business Campaign Analysis Report, which measured the Social Return on Investment, and increase in empathy, as a result of the Event. Download the Ornico or IQ Business Report.

To further spread the message of change, a special edition publication was produced, which was given to the vendors who sell Homeless Talk, for them to sell and keep the profits.

SROI

Alongside the monetary value of the event, The CEO SleepOut Trust wanted to ensure the Project resulted in a significant social impact; that it truly impacted those involved, and resulted in a commitment to further change. IQ Business embarked on a journey to measure the social return on investment (SROI) and conduct an empathy analysis of the Project.

In 2015, the results showed that 89% of CEOs noted a significant increase in their empathy level, which would affect their decisions going forward. The investment of R 12 430 764 (from all identified stakeholders) into the Project, generated a social value of R 39 186 144; an SROI ratio of 1:3.15. That means that for each rand invested in the events of that night, a return of R3:15 in social value was achieved. The social value is determined based on the extent to which each of the stakeholder groups valued the change that they experienced. The R26 million raised through the Project is still being utilised by Girls & Boys Town, so the impact of these funds has not yet been assessed. However, assuming the achieved ratio of 1:3.15 is applied to the R26 million raised, we could anticipate an additional social value of R146-Million.

AWARDS AND ACCOLADES

In addition to a significant SROI, the 2015 CEO SleepOut was acknowledged for its measurement and analysis of the media and public relations reach, as measured and orchestrated by Ornico, the Brand Intelligence® research company.

Two Gold AMEC (The International Association for the Measurement and Evaluation of Communication) Awards were awarded to Ornico for both “Best use of measurement for a single event” and “Best measurement of a not-for profit campaign”, for its tracking and analysis of communications for The 2015 CEO SleepOut.

The first time that an entry from Africa was named as a finalist for these awards, we’re humbled by the fact that we beat out notable international campaigns featuring the likes of Pope Francis, The Bill and Melinda Gates Foundation, and Unicef.

Read more

2015The CEO SleepOut Quotes

The 2015 CEO SleepOut in Numbers

The 2015 & 2016 CEO SleepOut Champions

WE’D LIKE TO SALUTE ALL THE CHAMPIONS OF CHANGE WHO COLLABORATED TO HELP BRING POSITIVE CHANGE TO SOUTH AFRICA AT THE CEO SLEEPOUTS.