About Us


The SleepOut™ Movement and our various affiliated brands are curated by The Philanthropic Collection™ (Pty) Ltd and stringently overseen by The CEO SleepOut™ Trust, as governed by The CEO SleepOut™ Trust Deed.

This is not just an Event – it is a movement for social innovation and sustainable, meaningful and collective change in South Africa and abroad.


Each year, signature events address key pillars to reducing homelessness.
The CEO SleepOut has illustrated the power of innovative philanthropic thinking.

Business Leaders, Decision Makers and Influencers spend a winter’s night on the streets as an act of empathy and to raise funds for The CEO SleepOut Trust’s appointed Primary Beneficiaries.

Locations for The CEO SleepOuts™ have been iconic: Millionaire’s Mile in Sandton; The Nelson Mandela Bridge; Constitution Hill: Women’s Prison; and Liliesleaf Farm and Museum.

School-goers and South African citizens host their own satellite events and collect much needed items for their Satellite Beneficiaries.


Affiliated Brands

The SleepOut Movement is the holding brand for the following affiliated brands; The CEO SleepOutEvents that raise funds for Primary Beneficiaries, the Satellite SleepOut Events that collect items for satellite beneficiaries and the 1World Content Production Arm.


The SleepOut™ Movement Content Production Arm, 1World™, houses the flagship print edition HopeTalk™, which comprises of Homeless Talk and the digital publication, KIDLanthropy™.

EMPATHY™, published in 2016, is the content arm’s luxury coffee table book.

All of this content spreads messages of social innovation, effective philanthropy and empathy to a variety of audiences.


Homeless Talk benefits from our Annual Special Edition Publication, HopeTalk™.

From its launch in 2015 and in 2016, HopeTalk™ saw 200 Homeless Talk newspaper vendors take to the streets in a day devoted to dreams and dignity.

All profits from this project were donated by The Philanthropic Collection™ (Pty) Ltd to Homeless Talk, which sustained the Homeless Talk operations for the given years.


KIDLanthropy™ is 1World’s special digital publication aimed at school children to teach them about philanthropy and empathy.

KIDLanthropy™ is distributed to schools across the country and serves as a practical online tool to help participants make the most of their School SleepOut™ event while instilling a spirit of philanthropy in them, which will benefit their greater communities in years to come.


In June 2016, a coffee-table book was created in collaboration with acclaimed photographer Debbie Yazbek.

Filled with poignant images, the book tells the uniquely personal stories of those who are homeless, answering the question: ‘how did it get to this?’

View EMPATHY™ here


Through our 1World Brand™, The SleepOut™ Movement creates inspired visual productions that introduce and spread our philosophy.

Our productions flawlessly capture and reveal how we engage business as a force for good in creating a world that works for everyone.


Through our 1World Brand, The SleepOut Movement creates inspired visual productions that introduce and spread our philosophy. Our productions flawlessly capture and reveal how we Engage Business As A Force For Good in Creating A World That Works For Everyone.


The Year 2015
The CEO SleepOut™ Event: Gwen Lane, Sandton, South Africa

The Year 2016
The CEO SleepOut™ Event: The Nelson Mandela Bridge, Johannesburg, South Africa
The School SleepOut™ Events, South Africa

The Year 2017
The SheEO SleepOut™ Event: Constitutional Hill, Braamfontein, South Africa
The School SleepOut™ Events, South Africa

The Year 2018
The CEO SleepOut™ Event: Liliesleaf Farm & Museum, Rivonia, South Africa
The School SleepOut™ Events, South Africa


CEO Sleepouts take place across the globe where business leaders join the movement for change.

The Events take place in the following locations.


In 2006, business leader Bernard Fehon created The CEO Sleepout while working to raise funds for Australian NGO St Vincent de Paul Society (Vinnies).

Fehon believed traditional fundraising events were “tired”, thus motivating him to spearhead the global Sleepout movement. Today, The Vinnies CEO Sleepout is a one-night event over one of the longest and coldest nights of the year.

Hundreds of CEOs, business owners as well as community and government leaders sleep outdoors to support the many Australians who experience homelessness.

Each CEO Sleepout participant commits to raising thousands of dollars to help Vinnies provide essential services to the people who need them.


Since 2011, Canadian business leaders have participated in The Covenant House Sleepout in 14 Covenant House locations across Toronto and the rest of North America.

The Executive Edition of the Sleepout is an international movement, where an average of 920 sleepers, from Anchorage to New Orleans, raised funds in support of local Covenant House sites.


New Zealand’s The Lifewise Big Sleepout aims to tackle homelessness in Auckland. With over half of New Zealand’s homeless population aged under 25 (and a quarter of those being children), the event puts the spotlight on ending youth homelessness.

Each ‘rough sleeper’ was asked to raise funds to support initiatives that aid in placing young people into permanent homes where they can access the support services they need.


While on a philanthropic fact-finding mission in Australia, Ali Gregg (now Founder and CEO of The CEO SleepOut™) heard about the Vinnies CEO Sleepout.

A Pioneering Philanthropist, Gregg believes that a new philanthropic mindset is needed for the “have-gots” in South Africa.

Gregg asked for – and received – Fehon’s ‘blessing’ to bring The Sleepout concept back to South Africa.

On Wednesday 18 June 2015, business leaders braced the winter cold to spend a night on the streets in Sandton.

This first event raised more than R26 million overnight, making it the singularly most successful overnight fundraising event in the history of the country and the African Continent; and the most successful inaugural CEO Sleepout in the world.


The UK’s Sleepout was officially formed in 2013 by Andy Preston after two successful CEO Sleepout events were held at Middlesbrough FC and Newcastle Utd FC in collaboration with Middlesbrough & Teesside Philanthropic Foundation.

Since then, more than 1,400 executives have raised substantial funds for homeless causes.

The UK event collects funds by encouraging business leaders to raise sponsorship from their contacts and friends to spend a night sleeping outdoors.

They’ve also seen high-profile sponsors become involved. Events are held all across the UK.


Sleepouts across the US are organised by Covenant House. Since 1972, Covenant House has forged forward with its simple yet profound mission to help homeless youths escape the streets.

It is the largest privately funded charity in the Americas and has grown the Sleepout events to include various editions, including The Executive Edition for business leaders.

The Sleep Out America Movement’s tagline is 1Nation. 1Night. 1Goal.