About Us - The Nelson Mandela CEO SleepOut™

About Us

We're part of a global movement
pushing for a world that works for everyone
through business and entrepreneurial thinking

The SleepOut Movement, and its various affiliated Brands, is curated by The Philanthropic Collection (Pty) Ltd and stringently overseen by The CEO SleepOut Trust as governed by The CEO SleepOut Trust Deed. This is not just an Event – it’s a Movement for social innovation and sustainable, meaningful and collective change in South Africa and abroad.

THE 2018 SLEEPOUT MOVEMENT EVENTS

Each year, Signature Events address key Pillars to reducing homelessness. The Main Event, The CEO SleepOut has illustrated the power of innovative philanthropic thinking. Business Leaders, Decision Makers and Influencers spend a winter’s night on the streets as an act of empathy and to raise funds for The CEO SleepOut Trust’s appointed Primary Beneficiaries. Locations for The CEO SleepOuts™ have been iconic; Millionaire’s Mile in Sandton, The Nelson Mandela Bridge, and Constitution Hill: Women’s Prison. School goers and South African citizens host their own Satellite Events and collect much needed items for our Satellite Beneficiaries.

This year’s signature Event, on Wednesday 11 July 2018 is The Nelson Mandela CEO SleepOut – Liliesleaf Edition. Liliesleaf Farm and Museum was a safe haven for noteworthy anti-apartheid activists, including Madiba. It was here, that the arrest of anti-apartheid activists led to the infamous Rivonia Trial in 1963.

“For to be free is not merely to cast off one’s chains, but to live in a way that respects and enhances the freedom of others.”

– Nelson Mandela –


To participate, companies must commit to a minimum participation pledge of R150 000.00. In addition, an auction with bidding beginning at R250 000.00, will be held for Madiba’s outside bedroom where he slept at Liliesleaf. Madiba spent countless hours in this small room writing and reading.

We aim to get 100 company CEOs – each of whom may bring with them four guests from the company or group who have contributed to making South Africa a better place. They must embody Mandela’s inherent leadership qualities and #RiseToTheChallenge by spending a winter’s night at the iconic Liliesleaf Farm and Museum in Rivonia, Johannesburg. 500 people will thus #RiseToTheChallenge and reflect on homelessness on Johannesburg’s coldest night of the year.

A portion of the funds raised will be awarded to Liliesleaf Farm and Museum and the funds from the auction of Madiba’s outside bedroom will be donated to Prisoners-To-College Pipeline.

On Wednesday 18 July 2018, South African citizens and school goers will show solidarity with the promising leaders and forward-thinking companies who will be participating in  The Nelson Mandela CEO SleepOut™ – Liliesleaf Edition a week before. These groups and schools will host their own Satellite Events across the country, namely The Nelson Mandela South Africa and Nelson Mandela School SleepOuts (both Empowered by Liliesleaf).



Affiliated Brands

The SleepOut Movement is the holding Brand for affiliated Brands; The CEO SleepOut Event which raises funds for Primary Beneficiaries, The Satellite SleepOut Events which collect items for Satellite Beneficiaries, and the 1World Content Production Arm.

1World™

The SleepOut Movement Content Production Arm – 1World, houses the flagship print edition HopeTalk , which comprises of Homeless Talk and the digital publication, KIDLanthropy .

EMPATHY, published in 2016, is the content arm’s luxury coffee table book.

These all spread the messages of social innovation, effective philanthropy and empathy to a variety of audiences.

HopeTalk™

Homeless Talk  benefits from our Annual Special Edition Publication, HopeTalk published in partnership with Caxton Local Newspapers. Every year, the launch of HopeTalk  sees 200 Homeless Talk newspaper vendors take to the street in a day devoted to dreams and dignity. All profits from this project are donated by The Philanthropic Collection (Pty) Ltd to Homeless Talk, which ultimately sustains the Homeless Talk operations for a year.

We invite Champions to buy advertising space in the publication and to effectively support 200 households by doing so.  Please email info@theceosleepoutza.co.za for a copy of The Homeless Talk Rate Card.

“We hope that through these projects we can assist those that need it most in our country, and create awareness that there are many people who need our assistance.”
Jaco Koekemoer, CEO Caxton Coldset Printers

KIDLANTHROPY™

KIDLanthropy™  is 1World’s special digital publication aimed at school children, to teach them philanthropy and empathy.

KIDLanthropy is distributed online and to schools across the country and serves as a practical online tool to help Participants make the most of their School SleepOut, while inculcating a spirit of philanthropy which will serve them and benefit their greater communities in years to come.

KIDLanthropy offers advertising opportunities for Champions and Partners to make an impact in the hearts minds and of children.

EMPATHY™

In June 2016, a coffee-table book was created in collaboration with acclaimed photographer Debbie Yazbek, The CEO SleepOut Trust, Sun International, Caxton and CTP Publishers and Printers, and  The Salvation Army.

(A portion of the sales proceeds went to The Salvation Army.)

Filled with poignant images, the book tells the uniquely personal stories of those who are homeless, answering the question: ‘How did it get to this?’

Order a copy at The SleepOut Movement™ Online Shop.

Audio-Visuals

Through our 1World Brand, The SleepOut Movement creates inspired visual productions that introduce and spread our philosophy. Our productions flawlessly capture and reveal how we Engage Business As A Force For Good in Creating A World That Works For Everyone.

THIS IS HUMANITY

The 2015 CEO SleepOut Official Video

The 2016 CEO SleepOut Official Video

The 2016 School SleepOut Official Video

The 2017 CEO SleepOut Official Video

The 2017 School SleepOut Official Video

GLOBAL EVENTS

CEO Sleepouts take place across the globe where business leaders join the movement for change.

The Events take place in the following locations:

AUSTRALIA

In 2006, business leader Bernard Fehon created the CEO Sleepout while working to raise funds for Australian NGO St Vincent de Paul Society (Vinnies). Fehon thought traditional fundraising events were “tired”. The global Sleepout movement was thus born. Now, The Vinnies CEO Sleepout, as it is known, is a one-night event over one of the longest and coldest nights of the year. Hundreds of CEOs, business owners as well as community and government leaders sleep outdoors to support the many Australians who experience homelessness. Each CEO Sleepout participant commits to raising thousands of dollars to help Vinnies provide essential services to the people who need them. In 2017, the Vinnies Sleepout raised AU$5,6-million.

CANADA

Since 2011, Canadian business leaders have participated in The Covenant House Sleepout in 14 Covenant House locations across Toronto and the rest of North America. Each participant is required to raise a minimum of US$5,000. The Executive Edition of the Sleepout is an international movement, where an average of 920 sleepers, from Anchorage to New Orleans, raised over US$5-million in support of local Covenant House sites.

NEW ZEALAND

New Zealand’s The Lifewise Big Sleepout – aims to tackle homelessness in Auckland. With over half of New Zealand’s homeless population aged under 25 (and a quarter of those being children), 2017’s event put the spotlight on ending youth homelessness. Each “rough sleeper” was asked to raise at least NZ$2000 to support initiatives that help us to place young people into permanent homes and have access to the support services they need. The grand total of 2017’s fundraising now stands at NZ$330,090.

SOUTH AFRICA

While on a philanthropic fact-finding mission in Australia, Ali Gregg  (now Founder and CEO of The CEO SleepOut™) heard about the Vinnies CEO Sleepout. A Pioneering Philanthropist, Gregg believes that a new philanthropic mindset is needed for the “have-gots” in South Africa. She is here to facilitate that development. Gregg asked for – and received – Fehon’s “blessing” to bring The Sleepout concept back to South Africa. On Wednesday, 18 June 2015, business leaders braced the winter’s cold to spend a night on the streets in Sandton. This first Event raised more than R26-million overnight, making it the singularly most successful overnight fundraising event in the history of the country, and the most successful inaugural CEO Sleepout in the world.

THE UNITED KINGDOM

The UK’s Sleepout was officially formed in 2013 by Andy Preston after two successful CEO Sleepout events were held at Middlesbrough FC and Newcastle Utd FC in collaboration with Middlesbrough & Teesside Philanthropic Foundation.
Since then, more than 1,400 executives have raised a staggering £1,4-Million for Homeless causes. The UK event collects funds by encouraging business leaders to raise sponsorship from their contacts and friends to spend a night sleeping outdoors. They’ve also seen high-profile sponsors become involved. Events are held all across the UK.

THE UNITED STATES

Sleepouts across the US are organised by Covenant House. Since 1972, Covenant House has forged forward with its simple, profound mission to help homeless youths escape the streets. It is the largest, privately funded charity in the Americas, and has grown the Sleepout events to include various editions, including The Executive Edition for business leaders, The Sleep Out America Movement’s tagline is 1Nation. 1Night. 1Goal.
(The movement’s fundraising figures are not accessible online).