Back to blog


Thursday, the 18th of June, 2015, saw the inaugural South African CEO SleepOut, with Sun International and 702 as the Joint Title Partners, held on Gwen Lane in Sandton, Johannesburg, also known as Millionaire’s Mile. In one winter’s night, business leaders from around the country, inspired by true empathy, raised in excess of R26 million, making it the single most successful philanthropic event in South Africa’s history. The funds were awarded to the Founding Primary Beneficiary, Girls & Boys Town.



These aren’t just words, neatly packed to sound helpful “in theory”; these are the very real concepts on which the global movement of positive change is built.
It’s with these ideas that The Philanthropic Collection home to The CEO SleepOut is turning old world philanthropy on its head;
getting business leaders to sleep on the streets to raise funds and gain empathy for the homeless in The CEO SleepOut Event;
and sparking conversations that truly lead to worldwide action.

By Ali Gregg