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History

THE DAWNING OF A NEW ERA
IN WHICH BUSINESS LEADERS ROSE UP TO USE THEIR SOCIAL INFLUENCE FOR THE GREATER GOOD.

The CEO SleepOut had its inaugural event on Thursday 18 June 2015, on the Streets of Sandton, and raised more than R26-million for the 2015 Founding Beneficiary Partner, Girls & Boys Town. In 2016, The CEO SleepOut found its home on The Nelson Mandela Bridge. In two years, it has awarded over R35 million to charity, and introduced a new wave of social innovation to South Africa.

Overview


The CEO SleepOut had its inaugural event on Thursday 18 June 2015, on the Streets of Sandton, and raised more than R26-million for the 2015 Founding Beneficiary Partner, Girls & Boys Town. In 2016, The CEO SleepOut found its home on The Nelson Mandela Bridge. In two years, it has awarded over R35 million to charity, and introduced a new wave of social innovation to South Africa.

On Thursday 28 July 2016, The CEO SleepOut found its home on the iconic Nelson Mandela Bridge; a representation of Madiba’s dream for an equal, united South Africa. The focus for change was on education, as a vital means to eradicating homelessness. Over R20 million was raised, with donations awarded equally to three Primary Beneficiaries; The ASHA Trust, Columba Leadership and The Steve Biko Foundation – all of which up-skill the youth and youth educators and focus on early childhood development.

These organisations will use the funds for specific Legacy Projects. Read up on where the money is going here: Asha Trust CEO SleepOut Legacy Project, Columba Leadership CEO SleepOut Legacy Project and The Steve Biko Foundation CEO SleepOut Legacy Project.

Watch the Official 2016 CEO SleepOut video:

Player

But change wasn’t only taking place on The Bridge; across the country the call to action was heard: #SouthAfricaMustRise. Businesses, students and Schools also spent the night outdoors at their office parks, tertiary education institutions and school grounds, in solidarity with those on The Bridge, at the Sympathy, Student and School SleepOuts. They collected items for a chosen Beneficiary; under-resourced schools in their area.

Watch the Official School SleepOut video:

Player

View the 2016 CEO SleepOut gallery:

Two important independent reports were generated around The 2016 CEO SleepOut. The Ornico Campaign Analysis Report, which measured the media and public relations reach of the Event (download the 2016 Ornico report here), and the IQ Business Campaign Analysis Report, which measured the Social Return on Investment (SROI), and increase in empathy, as a result of the Event.

2016 SROI ANALYSIS
The CEO SleepOut 2016 SROI refers to the analysis of the Social Return on Investment of The Event, and was measured independently by IQ Business. SROI tells the story of how change is created and assesses the value of the impact of The Event. It uses stakeholder engagement, research and common accounting and investment appraisal methods, to create an index that compares monetised outcomes to the investment required to generate it; a cost / benefit analysis. Some of the outcomes included in The CEO SleepOut 2016 SROI included the value of the items collected for the Satellite and Secondary beneficiaries as well as the value given to the increase in empathy experienced by all Stakeholders. The social impact of The CEO SleepOut was felt far and wide within South Africa. Participants of this one-night event experienced great personal change and directly affected change on others. This resulted in a cost to benefit ratio of R1: R4.24. For every R1 that was invested in The Event, a social return of R4.24 was created. This study does not include the measurement of the impact created for the three primary beneficiaries, as the change that they will experience has not as yet materialised. Read the full 2016 IQ Business report here.

AWARDS AND ACCOLADES

In 2016, Two Gold AMEC (The International Association for the Measurement and Evaluation of Communication) Awards were awarded to Ornico for both “Best use of measurement for a single event” and “Best measurement of a not-for profit campaign”, for its tracking and analysis of communications for The 2015 CEO SleepOut, beating out campaigns by The Bill and Melinda Gates Foundation and The Pope. A first for the African continent, we are humbled by the nomination and wins.

THE 2016 1WORLD SPECIAL EDITION PUBLICATIONS

In 2016, two Special Edition Publications, under CEO SleepOut affiliated brand, 1World, were also produced:

HopeTalk

A publication given for free to the street vendors who sell the Homeless Talk newspaper, to sell for R10 and keep the proceeds. The CEO SleepOut Champions comprising Partners, Stakeholders, Sponsors and Friends also purchased advertising space in the publication, and these funds were awarded to Homeless Talk. The 2016 funds were used to pay monthly staff salaries from May 2016 to today, and will continue to pay salaries until August 2017, when new funds will be available. They were also used to purchase new computers, software and printers for the Homeless Talk offices.

Empathy: 1World

In June 2016, a coffee-table book was created in collaboration with acclaimed photographer Debbie Yazbek, The CEO SleepOut, Sun International, Caxton and CTP Publishers and Printers and The Salvation Army. It features haunting images of homeless community members. Along with the images, the book tells the uniquely personal stories of the community, offering deep insight into what life is truly like when you live on the street, answering the question: ‘How did it get to this?’; giving a voice to those most often overlooked. Order a copy for R500 by emailing info@theceosleepoutza.co.za.

THE 2016 CEO SLEEPOUT TRUST WORKING GROUP

The members of The CEO SleepOut Trust working group in 2016 were:

On Thursday 18 June 2015, the inaugural South African CEO SleepOut was held on Gwen Lane, known as Millionaire’s Mile, in Sandton. In one winter’s night, business leaders found true empathy, and raised a total of over R26 million in one night — which made it the single most successful philanthropic event in the country. The funds were awarded to the Founding Beneficiary Partner, Girls & Boys Town, who used them to create six Legacy Projects, which included; buying vehicles; renovating residential cottages at their Kagiso and Magaliesburg campuses; allowing children to attend Holiday Safety and Development Camps; research that results in transforming programmes that heal young people; and Home Schooling Projects.

See the full quarterly reports on how the 2015 funding is being spent by Girls and Boys Town, download the reports.
Quarter 1Quarter 2Quarter 3Quarter 4Quarter 5Quarter 6.

To see a snapshot of the Six Legacy Projects, download the infographic.

As support for The 2015 CEO SleepOut grew across the country, businesses and schools participated in events that sprung up in solidarity; The Sympathy and School SleepOuts, at office parks and school grounds. Employees, learners and teachers also spent the night outdoors, in unity with their CEO, collecting items for a chosen Beneficiary.

Two important independent reports were generated around The 2015 CEO SleepOut. The Ornico Campaign Analysis Report, which measured the media and public relations reach of the Event, and the IQ Business Campaign Analysis Report, which measured the Social Return on Investment, and increase in empathy, as a result of the Event. Download the 2015 Ornico or IQ Business Report.

Watch the 2015 Official CEO SleepOut video:

Player

View the 2015 CEO SleepOut gallery:

THE 2015 1WORLD SPECIAL EDITION PUBLICATIONS

In 2015, a Special Edition Publication, under The CEO SleepOut affiliated brand, 1World, was also produced:

HopeTalk

A publication given for free to the street vendors who sell the Homeless Talk newspaper, to sell for R10 and keep the proceeds. The CEO SleepOut Champions comprising Partners, Sponsors and Friends also purchased advertising space in the publication, and these funds were awarded to Homeless Talk.

2015 SROI

The CEO SleepOut Trust wanted to ensure the Project resulted in a significant social impact. IQ Business embarked on a journey to measure the social return on investment (SROI) and conduct an empathy analysis of the Project.

In 2015, the results showed that 89% of CEOs noted a significant increase in their empathy level, which would affect their decisions going forward. The investment of R 12 430 764 (from all identified stakeholders) into the Project, generated a social value of R 39 186 144; an SROI ratio of 1:3.15. That means that for each rand invested in the events of that night, a return of R3:15 in social value was achieved. The social value is determined based on the extent to which each of the stakeholder groups valued the change that they experienced. The R26 million raised through the Project is still being utilised by Girls & Boys Town, so the impact of these funds has not yet been assessed. However, assuming the achieved ratio of 1:3.15 is applied to the R26 million raised, we could anticipate an additional social value of R146-Million.

THE 2015 CEO SLEEPOUT TRUST WORKING GROUP

The members of The CEO SleepOut Trust working group in 2015 were: