The 2018 Sleepout™ Movement History

Our History

THE DAWNING OF A NEW ERA
IN WHICH C-SUITE MEMBERS, BUSINESS LEADERS, INFLUENCERS, COMPANIES, STUDENTS, LEARNERS AND SOUTH AFRICAN
CITIZENS WERE ENCOURAGED TO RISE UP TO USE THEIR SOCIAL INFLUENCE FOR THE GREATER GOOD.

The CEO SleepOut™ had its inaugural event on Thursday 18 June 2015 on the streets of Sandton.
In under 36 months, more than R52-Million* was raised and over R38-Million* donated to appointed Primary Beneficiaries.
The total social impact value as independently report by IQbusiness generated through Year 2015 and Year 2016 was more than R80-Million.
This excludes the actual donations made to the respective Primary Beneficiaries.
(see footnote)
For the total SleepOut™ Movement in numbers from June 2015 – October 2017* – click here.
(see footnote)
(*Figures relating to The 2018 Events are not included in the above figures
These figures will be updated post The CEO SleepOut™ Trust’s 2018 Event/ Financial 2019 Audit)
Significantly, Minister of Trade and Industry Rob Davies declared The SleepOut™ Movement a Protected Event in 2016, which elevated it to the status of the 2010 FIFA World Cup.

In its fourth year, The CEO SleepOut™ has raised more money than any other single overnight event in South African history.
C-Suite Members, Business Leaders, Influencers, Companies, Students, Schools and South African citizens come together at various SleepOut™ Movement events to uplift those less fortunate.

THE 2015, 2016, 2017 & 2018 SLEEPOUT™ MOVEMENTS

“Sometimes, we think we shouldn’t do anything to help, because we may be criticised for doing too little.
But let us not forget that the ocean is not one big wave;
it is made up of tiny drops that all come together to create something huge!”
— Advocate Thuli Madonsela —

AWARDS AND ACCOLADES

“Gold: Best use of measurement for a single event”
“Gold: Best measurement of a not-for profit campaign”

Awarded to brand and media intelligence company Ornico
and beating campaigns by The Bill and Melinda Gates Foundation, UNICEF, and the Vatican’s Pope Francis.
This is a first for the African continent and we are humbled by the nomination and wins.

The 2016 CEO SleepOut™ was declared a Protected Event
By Minister Rob Davies, Department of Trade and Industry