The inaugural South African CEO SleepOut™ on Thursday 18 June 2015, with Sun International and Radio 702 as Joint Title Partners, was literally, an overnight success. Held on Gwen Lane in Sandton, known as Millionaire’s Mile, business leaders braved a freezing winter’s night, raising in excess of R26-million for the Founding Primary Beneficiary, Girls & Boys Town. The inaugural CEO SleepOut™ was the single most successful overnight philanthropic event in South Africa’s history and the results can be seen at a glance.
Download The Girls & Boys Town Legacy Project’s infographic, created after The 2015 CEO SleepOut™ Event here and read the blog about how the organisation has funded their six Legacy Projects with the Event’s funding here.
The significant success of The 2015 CEO SleepOut™ inspired other offshoot Events: The Sympathy and School SleepOuts™ saw employees, learners and teachers spend the night outdoors at office parks and school grounds across the country, collecting items of need for their chosen Beneficiaries.
Two independent reports were generated: The Ornico Media Campaign Report, which measured the media reach of the event, and The IQ Business Campaign Analysis, which measured The Social Return on Investment,and empathy levels as a result of the event. Download the Ornico Report here and the IQ Business Report here.
To further spread the message of Social Change and Innovation, a CEO SleepOut™ Special Edition Newspaper, through content arm 1World™, was produced in association with Caxton and CTP Publishers & Printers, which was given to Homeless Talk vendors to sell and retain the profits. The revenue generated (R80 000.00) from advertising in this publication raised further funds, which was donated by The Philanthropic Collection™ (Pty) Ltd to Homeless Talk, as a contribution towards its ongoing monthly operational costs for 2016.
In addition to funds raised, The CEO SleepOut™ Trust wanted to ensure that the Project achieved quantifiable Social Impact. Alongside the monetary value of The Event, The CEO SleepOut™. IQ Business measured the Social Return on Investment (SROI) and conducted an Empathy Analysis of the Project.
89% percent of CEOs reported a substantial increase in their Empathy levels, which would affect their decision-making.
The investment of R12 430 764 into the Project, generated a social value of R39 186 144.
This is an SROI ratio of 1:3.15, which means that for each R1.00 invested in the Events of that night, a return of R3,15 in social value was achieved.
Social value is determined based on the extent to which each of the Stakeholder groups valued the change that they experienced in themselves.
Assuming the achieved ratio of 1:3.15 can be applied to the R26-million awarded to Girls & Boys Town as the Founding Primary Beneficiary, we could anticipate an additional social value of over R146-million.